Hospitality can’t afford foodies choosing to eat out less. People used to eat out 3+ times a week, but now? Less than once. When price changes behaviour, under the hood what’s really changed is priority. Foodies don’t mind paying more—today’s menus just don’t feel as worth it at the higher cost to justify eating out as often.

That’s what Menu Club is here to change. We see a future where people eat out more often than ever before. They love that they get to experience their favourite worlds in limitlessly creative ways, and relish the opportunity to share a form of entertainment with loved ones that isn’t staring at a screen. There are entire cultural phenomenons that have been built around the storytelling potential of meals. Hospitality? She’s thriving. An attractive industry to start a business in and a rewarding industry to work in.

So what stands in the way?

Boredom is the ultimate dining decision-maker. People choose to stay home when they’re not convinced eating out will be any more interesting. Our waitlist is growing because Menu Club sparks the interest of food lovers who seek out great meals, but mostly just want menus near their house to be more exciting so they can frequent them. They want what you want!

But exciting meals aren't about a pretty plate for Instagram or an over-explained list of ingredients. A great meal takes you somewhere without leaving your seat. Menu Club exists to find the hidden destinations food’s never taken us to. We’re also the most affordable promotional tool available to you, and getting venues significantly bigger results. Results like 2 days after the new menu being live $26,000 extra take home a week.